Privacy Policy

Tyler Herwig Music | tylerherwig.com Effective Date: June 25, 2026 Last Updated: June 25, 2026

Note: This privacy policy was drafted to reflect current U.S. privacy regulations and best practices. It is not a substitute for advice from a licensed attorney. Tyler Herwig recommends having a qualified attorney review this policy before publishing.

1. Introduction

Tyler Herwig Music ("we," "us," "our," or "Tyler Herwig") operates the website located at www.tylerherwig.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site, purchase merchandise, submit booking inquiries, or otherwise interact with us.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Site immediately.

We reserve the right to modify this Privacy Policy at any time. Changes take effect immediately upon posting. Your continued use of the Site after changes are posted constitutes your acceptance of those changes. We encourage you to review this page periodically.

2. Information We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

Contact and inquiry information: Name, email address, phone number, and any message content submitted through contact or booking forms.
Booking information: Name, email address, phone number, event type, date, and other details submitted through our booking request forms.
Purchase information: Name, shipping address, billing address, and order details submitted when purchasing merchandise through our online store. Payment card information is processed directly by our third-party payment processor and is never stored by us.
Email subscription information: Name and email address when you subscribe to our mailing list or newsletter.
Communications: Content of any messages, emails, or correspondence you send us.

B. Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, web beacons, pixel tags, and similar tracking technologies, including:

IP address and approximate geographic location
Browser type and version
Operating system
Device type and identifiers
Pages viewed and time spent on each page
Referring URLs and exit pages
Date and time of your visit
Links and content you interact with

3. Cookies and Tracking Technologies

We and our third-party service partners use cookies and similar tracking technologies on the Site.

Types of cookies we use:

Strictly Necessary Cookies: Required for the Site to function. Cannot be disabled.
Analytics Cookies: Help us understand how visitors interact with the Site (page views, traffic sources, etc.).
Marketing & Advertising Cookies: Used to deliver relevant advertising and measure campaign performance.
Functional Cookies: Enable enhanced functionality such as video playback, forms, and personalization.

You may control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. You may also opt out of certain advertising cookies through industry opt-out tools such as the Digital Advertising Alliance Opt-Out and the Network Advertising Initiative Opt-Out.

4. Third-Party Services

We use the following third-party services on the Site, each of which may collect data independently pursuant to their own privacy policies. We encourage you to review their policies directly.

A. Wix (Website Platform)

The Site is hosted and operated on the Wix platform. Wix collects certain data in connection with hosting and operating the Site. See Wix's Privacy Policy.

B. Google Analytics

We use Google Analytics to analyze traffic and usage patterns on the Site. Google Analytics may collect your IP address and browsing behavior. You may opt out of Google Analytics data collection by installing the Google Analytics Opt-Out Browser Add-on. See Google's Privacy Policy.

C. Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of advertising on Facebook and Instagram, and to serve targeted ads to Site visitors. Meta may collect data about your interactions on the Site and link that data to your Facebook profile. You may manage your ad preferences through Meta's Ad Preferences. See Meta's Privacy Policy.

D. TikTok Pixel

We use the TikTok Pixel to measure advertising performance and serve targeted ads on TikTok. TikTok may collect data about your browsing behavior on the Site. You may manage your ad preferences through TikTok's privacy settings. See TikTok's Privacy Policy.

E. GoHighLevel (Email Marketing / CRM)

We use GoHighLevel to manage our email list and send marketing communications. When you subscribe to our email list, your name and email address are stored in GoHighLevel's systems. See GoHighLevel's Privacy Policy.

F. Payment Processors

Online merchandise purchases are processed by third-party payment processors integrated with our Wix Store. We do not receive, store, or have access to your full payment card information. The payment processor's privacy policy governs the handling of your payment data.

5. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries, contact form submissions, and booking requests
To process and fulfill merchandise orders
To send you email communications you have opted into, including news, updates, tour dates, and promotional content
To analyze how visitors use the Site and improve its performance
To serve targeted advertisements on third-party platforms (Meta, TikTok, Google)
To measure the effectiveness of our advertising campaigns
To comply with legal obligations
To protect against fraud, unauthorized access, or illegal activity
To enforce our terms and agreements
To communicate important updates about the Site or our services

We will not sell, rent, or trade your personal information to unaffiliated third parties for their own marketing purposes.

6. Legal Bases for Processing (Where Applicable)

Where required by applicable law, we rely on the following legal bases for processing your personal information:

Your consent (e.g., email subscriptions, optional cookies)
Performance of a contract (e.g., processing a purchase or booking request)
Legitimate interests (e.g., analytics, fraud prevention, improving the Site)
Legal obligation (e.g., record-keeping, compliance)

7. Email Communications and CAN-SPAM Compliance

If you subscribe to our email list or contact us, you may receive marketing emails from us. In compliance with the CAN-SPAM Act of 2003:

Every marketing email we send will clearly identify us as the sender.
Every marketing email will include our valid physical postal address or a P.O. Box.
Every marketing email will include a clear, working unsubscribe mechanism.
We will honor unsubscribe requests promptly — within 10 business days.
We do not use deceptive subject lines or "from" names.

To unsubscribe from our email list at any time, click the "unsubscribe" link in any of our emails or contact us at booking@tylerherwig.com.

8. California Residents — Your CCPA/CPRA Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete personal information we have collected about you, subject to certain exceptions.
Right to Correct: You may request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale/Sharing: We do not sell personal information in the traditional sense. However, certain disclosures to advertising partners (Meta Pixel, TikTok Pixel, Google Analytics) may constitute "sharing" under CPRA. You may opt out by managing your cookie preferences or contacting us.
Right to Limit Use of Sensitive Personal Information: We do not intentionally collect sensitive personal information as defined by CPRA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, submit a verifiable consumer request to us at:

Email: booking@tylerherwig.com
Subject line: "California Privacy Rights Request"

We will respond to verified requests within 45 days, with the possibility of a 45-day extension if necessary. You may designate an authorized agent to submit a request on your behalf, subject to verification.

California "Shine the Light" Law: California Civil Code §1798.83 permits users who are California residents to request information regarding disclosure of personal information to third parties for direct marketing. We do not disclose personal information to third parties for their direct marketing purposes without consent.

9. Children's Privacy — COPPA Compliance

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. In compliance with the Children's Online Privacy Protection Act (COPPA):

We do not knowingly solicit, collect, or use personal information from children under 13.
If we learn we have inadvertently collected personal information from a child under 13, we will promptly delete that information.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at booking@tylerherwig.com.

The Site is intended for users who are at least 13 years of age. If you are under 18, you may use the Site only with the involvement and consent of a parent or guardian.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

Contact/inquiry data: Retained for up to 3 years from the date of last contact.
Purchase records: Retained for up to 7 years for tax and accounting purposes.
Email list data: Retained until you unsubscribe or request deletion.
Analytics data: Retained per the data retention settings of each analytics provider (typically 14–26 months for Google Analytics).

11. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

Use of reputable third-party platforms (Wix, GoHighLevel) with their own security standards
HTTPS encryption for data transmitted to and from the Site
Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. You transmit personal information to us at your own risk. We are not responsible for circumvention of any privacy settings or security measures on the Site.

12. Third-Party Links and Content

The Site may contain links to third-party websites, social media platforms, streaming services, and other external content. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly encourage you to review the privacy policy of every website you visit. Our linking to any third-party site does not imply endorsement of that site or its privacy practices.

13. Your Rights and Choices (General)

Regardless of your location, you may have the right to:

Access the personal information we hold about you
Correct inaccurate personal information
Request deletion of your personal information (subject to our legal obligations)
Opt out of marketing emails at any time (see Section 7)
Manage cookie preferences through your browser settings

To exercise any of these rights, contact us at booking@tylerherwig.com.

14. Disclaimer of Warranties

THE SITE AND ALL CONTENT, FEATURES, AND FUNCTIONALITY ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, TYLER HERWIG MUSIC DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND SECURITY OF YOUR PERSONAL DATA.

15. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, TYLER HERWIG MUSIC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE, UNAUTHORIZED ACCESS TO YOUR DATA, OR ANY DATA BREACH CAUSED BY THIRD-PARTY PLATFORMS, INCLUDING BUT NOT LIMITED TO WIX, GOHIGHLEVEL, META, GOOGLE, OR TIKTOK.

16. Governing Law

This Privacy Policy and any disputes arising from or related to it shall be governed by and construed in accordance with the laws of the State of Minnesota, without regard to its conflict of law provisions. Any legal action or proceeding relating to your access or use of the Site shall be brought exclusively in the state or federal courts located in Hennepin County, Minnesota, and you consent to personal jurisdiction in those courts.

17. Entire Agreement

This Privacy Policy, together with our Terms of Use (if any), constitutes the entire agreement between you and Tyler Herwig Music with respect to the subject matter herein and supersedes all prior agreements, representations, and understandings.

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Tyler Herwig Music Minneapolis, Minnesota 📧 booking@tylerherwig.com 🌐 www.tylerherwig.com

This Privacy Policy was last updated on June 25, 2026.